Surf Club Brand
Brand identity and a dedicated mobile app for a surf club that combines surfing, mental well-being and connection to nature.
The app lets members book lessons, invite friends and share the experience as a community.
Project Overview
2025
Framework
Branding course at Shenkar
Project Type
Branding and mobile application for a surfing club
Partners
Individual Project
Main Problem
Young members need a quick and intuitive way to sign up for activities and stay connected to the club community.
Without a dedicated app, these tasks are fragmented and time-consuming, limiting engagement and social interaction.
The PAIPO app solves this by providing a user-centric experience that allows members to quickly join classes, invite friends to activities, and connect with the community through a dedicated home feed designed to encourage sharing and exposure of community content.
Audience
The app is designed for young adults looking for surfing and wellness activities and a sense of community. Users expect a smooth and intuitive interface that supports easy registration, social interaction and continuous connection with the club.
Brand Strategy
The strategy of PAIPO focuses on creating therapeutic and community experiences that connect the body, mind, and nature, with the aim of promoting mental healing and a sense of belonging.
The club strives to be a place where every person, regardless of where they come from or what they are going through, can find inner peace, connect with the environment, and discover their inner strength through surfing and other wellness activities.
We aim to offer people a supportive and welcoming community that allows them to feel safe, heal and grow.
Differentiation
PAIPO stands out by offering a fully customized, dedicated app for its members -rather than relying on generic white-label solutions.
Combined with surfing, mental healing and community, the app enhances the unique and social experience by allowing members to register for activities, connect with others, and engage with the club directly.
This holistic, integrated approach-blending sport, well-being, community and direct digital engagement-creates an experience unmatched in the local market.
Information Architecture
Icons
Wireframes
Visual Presentation
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